Aimee Sims

As vice president of Roco Rescue, Aimee Sims has many responsibilities and decisions to make on a daily basis. In addition to corporate oversight, Aimee routinely represents Roco on various business transactions including banking, insurance and facilities management. A big part of Aimee’s time is spent interacting with customers (and potential customers) who are interested in Roco’s training programs. She discusses the various training options and helps get the customer to the right course.

Aimee’s background in industrial fire and safety sales has been a tremendous asset to Roco. She draws on her past experience as she handles Roco’s private training course coordination, proposals and oversight of billing. However, Aimee states, “The most rewarding part of my job is hearing from students/clients after a Roco course – and especially if the team has performed a real rescue! We get as excited as they do! And this is all because of our incredible instructors.”

She adds, “It’s also a real pleasure to read all the student course evaluations – that’s something that never gets old – hearing how much they got out of the class and how passionate our instructors are. After all, Roco’s mission is all about teaching students to save lives. It’s our job to help rescue teams everywhere get the best training in order to save lives in a safe and efficient way.” Aimee adds, “We are very serious about our Roco motto, ‘There’s a safe way and a safer way!’ and we do this with honesty and integrity – it’s not just a job, it’s a way of life for us.”

As mentioned, Aimee’s rescue industry roots run deep. She worked at a fire and safety equipment supplier for 15 years prior to joining Roco in 1990. In fact, this is where Aimee met Kay Goodwyn, and they became instant friends. Because of their friendship as well as their shared work history, Roco seemed the perfect fit for Aimee. At that time (1990), Aimee joined Roco as an inside sales representative. She continued her long-standing working relationships with fire and rescue teams from local industry and municipal departments. This soon expanded to a nation-wide basis.

A Louisiana native, Aimee was born and raised in Baton Rouge. Currently, she and her husband reside in Prairieville, a suburb of Baton Rouge. Aimee loves traveling – especially to their lake house on Toledo Bend Lake. She also enjoys getting together with family and friends, cooking and entertaining, and cheering for the LSU Tigers. According to Aimee, Roco has provided some wonderful travel opportunities when attending tradeshows across the nation. She even “volunteers” to work the Hawaii Fire Chiefs Conference each year – now that’s dedication!

When asked what the Roco mission means to her, Aimee says, “It’s all about serving emergency responders and our industrial customers – providing them with the highest level of rescue training, rescue services and rescue equipment.” She adds, “And we see this modeled each day by our company president, Kay Goodwyn, who loves and cares for each and every one of us as a family. Again, Roco is much more than a job, it’s our life.”

Kay L. Goodwyn

An East Texas native, Kay Goodwyn has served as Roco Rescue’s President/CEO since the early 1990’sShe has been the owner of the company since 2001. As CEO, Kay oversees all aspects of the company’s operations, with the help of a full-time staff of more than 30, and approximately 150 instructors and standby rescue service personnel.  

Prior to joining Roco Rescue, Kay worked for the Beaumont Fire Department for eight years. Originally a clerical staffer, she worked her way up to a Grade Firefighter – the first and only female firefighter in the city at that time. She served in this capacity and later as Administrative Assistant to the Fire Chief before relocating to Baton Rouge and joining Roco Rescue’s staff. 

Under her leadership, Roco Rescue has grown in size and scope and solidified a reputation for the highest quality training and service. Kay works primarily out of the corporate office in Baton Rouge, her home of more than 30 years.  

Cindy Sharrer, CFO – Roco Rescue, Inc.

Cindy Sharrer

As CFO, Cindy oversees all corporate finance and accounting-related activities. This includes leading the team that processes all the financial transactions, from purchase orders and paychecks to customer invoices. Cindy ensures that the books are in order and that the company has adequate liquidity. She provides reporting and guidance on financial matters that ensures the overall health and vitality of the organization. 

Cindy also provides the vision, develops the design, and implements the plan for the company’s information systems, drawing on her experience in a past life as an IT consultant and systems integrator. She is particularly passionate about automation and driving efficiencies, helping to eliminate mundane tasks which allows the staff to focus on the more specific needs of the Roco customers.  

Prior to joining Roco Rescue in 2001, she worked as an IT consultant helping a variety of businesses manage the complexities of their operations with IT solutions. Roco was one of her customers in this role. She has also worked for a bank and an oil & gas company, where in both cases she helped them streamline their business processes, navigate periods of transformationimplement new solutions, and install tools to manage the synthesis of technology.   

Born in New Orleans, Cindy moved to Baton Rouge as a child and has made the city her home.  Her family is her greatest blessing and she enjoys spending all her free time with her loved onesShe is married and has three daughters. Her oldest daughter owns a dance studio and her two younger daughters are active in competitive cheerleadingCindy spends much of her spare time away from work traveling to competitions and recitals to cheer them on. In her even less spare time, she enjoys sewing, working out and is active in her church.  

Chad Roberson

Chad Roberson

Chad Roberson is a long-time Chief Instructor, having served in that capacity since 2007. For most of 2019, Chad stepped up to serve in an interim capacity in the very-important and highly visible Director of Training role, leveraging his leadership skills during a time of transition and helping maintain a high-caliber training experience for all Roco students. Prior to becoming a Chief Instructor, he was an Instructor for six years, and he has served on Roco’s standby services teams since 1998.

Chad is also an Assistant Chief at the St. George Fire Protection District in Baton Rouge, Louisiana. His dad was a firefighter, and Chad started working as a volunteer firefighter at age 16. Upon graduating from Louisiana State University, he was hired as a full-time firefighter. Throughout the years, Chad worked his way up to becoming Captain, District Chief, and finally Assistant Chief. Currently, he manages special operations for the District.

Chad is trained extensively in executive leadership and planning, special operations, hazardous materials management, and more. He holds a B.A. in History and an associate degree in Fire Science from Louisiana State University and a Masters in Executive Fire Service Leadership from Grand Canyon University. He holds a COSS (Certified Occupational Safety Specialist) certification and a CFO (Chief Fire Officer) designation. He is a National Registered EMT and is certified by the American Heart Association in Basic Life Support.

Chad lives and works in Baton Rouge where he enjoys coaching his two sons in youth sports, and travelling with them during school breaks. He attends St. Jude Catholic Church in Baton Rouge, and he is a big fan of the LSU Tigers.

Alex Reckendorf

Alex Reckendorf

Alex’s role as Chief Administrative Officer requires that he be part visionary, collaborating with owner and President Kay Goodwyn to map out the long-term strategic direction of the company, and part air-traffic controller, working to ensure that other company leaders receive the support and resources they need to put that vision into action.  

Before taking on this role, Alex was Roco Rescue’s point person for proposals and contracts as well as being deeply involved in both financial administration and human resourcesIn addition, he also taught tactical rescue courses, primarily to Department of Defense and other federal government customers.  

Prior to joining Roco Rescue, Alex served as  a Pararescueman (PJ) in the U.S. Air Force for six years. While in the PJs, he took courses with Roco Rescue, and it was in these courses that he discovered a passion for technical rescue that eventually led him to become an instructor. He has been with Roco Rescue full-time since 2010. 

Alex splits his time outside the office between Maine and Florida, where he enjoys being outdoors with his wife and two young sons.